CITIZEN launches “Save the BEYOND” Campaign Marking the 30th Anniversary of PROMASTER

Breathtaking landscapes. Unfathomable mysteries. Nature thrills our hearts and calls us to adventure. Earth is a precious miracle, billions of years in the making. Now the natural world is under threat. Wild and beautiful places are disappearing fast.
Here meet the behind-the-scenes heroes passionate about protecting the planet and securing a sustainable future.

What drives them to “save the beyond”?

PROMASTER has been the professional sports watch for adventurers and explorers around the world since 1989. We are using 2019, our 30th-anniversary year, as an opportunity to reflect on how we can support this community in the years ahead.


Polar Adventurer Eric Larsen
From the CITIZEN PROMASTER / History Channel
Save the BEYOND campaign website
Click here for the global campaign website:

PROMASTER 30th Anniversary Limited-Edition Models

PROMASTER 30th anniversary limited-edition models were released successivel last June 2019.


Eco-Drive SATELLITE WAVE GPS*1 PROMASTER 30th anniversary limited edition model
Limited quantity: 1,989 units worldwide
Launch date: Autumn 2019 (projected)


watch2reEco-Drive ALTICHRON PROMASTER 30th anniversary limited edition model
Limited quantity: 1,989 units worldwide
Launch date: August 2019 (projected)


watch3reEco-Drive AQUALAND 200m PROMASTER 30th anniversary limited edition model
Limited quantity: 6,000 units worldwide
Launch date: June, 2019


CITIZEN WATCH is a true manufacture d’horlogerie with a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The company operates in more than 130 countries around the world. Since its founding in 1918, CITIZEN has held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology and state-of-the-art satellite-synchronised timekeeping.


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