We are the citizens of the world who love their timepieces.

There’s a special relationship between men and their watches. It’s a bond spanning the centuries. Despite the global boom in digital gadgets, the wristwatch isn’t about to become extinct. We still wear them. Why? Because our fashion options are limited compared to women. Our wardrobe is limited to a set of fine suits, a selection of ties and cuff-links, a couple of shirts, some jeans, and of course our sole accessory: wristwatch.

A timepiece is an important part of a man’s life. It’s not just a fashion accessory; in fact a watch is a constant reminder of the movement of time. It can keep you punctual and helps you make the best use of your time. A watch is the only accessory that you can truly wear every day. You can swap them out for different outfits, change straps to suit the occasion, or collect different types to perfectly suit your lifestyle. Your timepiece becomes your own signature piece — something that you wear so often that people end up identifying it with you.

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Who needs a watch when you can just pull your phone out to check the time through a sleek digital display?

Have you encountered a well-dressed man sans wristwatch? Millennials who never got into the habit of wearing a watch, will probably tell you that watches are old-fashioned. But watches are here to stay and will forever have special place in human history, particularly for the men. Of course, there are a lot of women who love watches too – and even prefer wearing men’s watches.

We have different preferences when it comes to brands and models. But @citizentimeph, we are the CITIZEN Squad. Our passion for this brand has a lot to do with its craftsmanship, technology and the way it embraces innovation. You don’t need to be a watchmaker to appreciate something that is well crafted. It is complex yet beautiful at the same time. This watch brand isn’t flashy; its elegance bespeaks confidence. Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world over.