Category Archives: FASHION & STYLE

CITIZEN L signature AMBILUNA

In celebration of its 10th year anniversary, CITIZEN releases four new watch models from the CITIZEN L signature AMBILUNA  collection of sustainable watches that blend technology with kindness to people and the environment. These four new models, including a special 10th anniversary model, are designed to evoke the Four Elements: Earth, Water, Fire, and Air , which integrate aspects of biomimicry inspired by the structures of living things and the beauty of nature.

Product Features

· Four sustainable watches inspired by Earth, Water, Fire, and Air
The signature AMBILUNA collection from the CITIZEN L brand incorporates a sustainable approach to manufacturing. Four new models inspired by the Four Elements ‒ Earth, Water, Fire, and Air ‒ reflect the beauty of our planet and its ability to give life to countless plants and animals.
The limited-edition Fire model (EM1007-47E) will be released worldwide and comes with a scarf created in collaboration with HERALBONY*7, an experimental art unit featuring works by artists with disabilities.

Design process supervised by biologist Dr. Shin-Ichi Fukuoka

Strikingly beautiful dial created by structural coloration

Structural coloration is the phenomenon that creates the beautiful colors displayed by Morpho butterflies and jewel beetles. The colors appear when microstructures reflect specific wavelengths of light. The effect is produced by structural inks developed by Fujifilm, and this is the first time that this special ink has been used in the watch industry. The innovative watch dials, which produce colors when light is reflected by the surface, were developed jointly by Fujifilm and CITIZEN. Each model expresses one of the Four Elements ‒ the bounty of the earth (EM1003- 48X), the flow of cool water (EM1005-42L), the sun emerging from the horizon (EM1007-47E), and a refreshing breeze (EM1006-40A) The watches keep time with the power of light and the dials reflect light to produce an array of beautiful colors found in nature. All models feature lab-grown diamonds on the dial. The limited-edition global model has additional special features including four lab-grown diamonds as well as a gold accent at the 10 oʼclock position to celebrate the 10th anniversary of CITIZEN L.

Knitted watch band that mimics the porous structure of sea sponges

The bands incorporate a polyester material called ECOPET® made from recycled clothing and used plastic bottles, and they are knitted using WHOLEGARMENT®. WHOLEGARMENT® is seam-free to eliminate waste from fabric cutting, thereby minimizing the amount of yarn used in this environmentally-conscious product. Each hand-washable knitted band mimics the porous structure found in sea sponges to deliver superior stretch and durability. All models also come with an interchangeable stainless steel mesh band with a beautiful sand ripple pattern.

Light-powered Eco-Drive

All models are equipped with CITIZENʼs proprietary light-powered Eco-Drive technology that transforms sunlight and artificial light into energy to power the watch. Power is stored in a secondary battery, eliminating the need for regular battery changes, and reducing the number of used batteries that are thrown away.

Brand product nameCITIZEN L AMBILUNA 10th Anniversary Limited model
ModelEM1007-47E
Launch (Projected)2022 Summer
Price (projected)USD 575.00
Limited quantity1,050 (Worldwide)
CaseStainless steel
Band (color)Knitted band (material includes ECOPET®)with interchangeable band: stainless steel mesh)
GlassSapphire glass
Dial colorStructural color (4 diamonds (lab-grown diamond))
Case diameter / thickness34.0mm /7.1mm (design specification only)
CO2 emissions8.4kg
SpecificationCal.E031 / Accuracy ±15 seconds / Eco-Drive running for 6 months on full charge / W.R. 5 BAR

Brand product nameCITIZEN L AMBILUNA
ModelEM1005-42LEM1006-40AEM1003-48X
Launch (Projected)2022 Summer
Price (projected)USD 450.00USD 390.00USD 450.00
CaseStainless steel
Band (color)Knitted band (material includes ECOPET®) (with interchangeable band: stainless steel mesh)
GlassSapphire glass
Dial colorStructural color (1 diamonds (lab-grown diamond))
Case diameter / thickness34.0mm /7.1mm (design specification only)
CO2 emissions8.4kg
SpecificationCal.E031 / Accuracy ±15 seconds / Eco-Drive running for 6 months on full charge / W.R. 5 BAR

For more information about this product, please visit https://www.citizen.com.hk/html/en/news/what-s-news/celebrating-the-10th-anniversary-of-citizen.html

Visit Citizen Watches Store at SM Makati and The Block